Some business conversations work precisely because they make room for the things we usually avoid talking about.
Failure is one of them.
This September marked the beginning of a new event partnership between Supertree and I Love Failure, and our first co-hosted Business Edition at Supertree was an immediate success.
The event sold out!
Founders, professionals and seasoned business leaders came together in Bucharest, including Lucian Badila, Co-Founder of 5 to go, and Nick Tache, CEO of Maestro Pizzeria and Co-Founder of The Elements Luxury Boutique Spa, for an evening centred on lessons learned the hard way: decisions that did not work, assumptions that proved wrong, difficult restarts and the experiences that rarely make it into the polished version of a success story.
That response confirmed something both our brands strongly believe in: there is real value in creating space for more open and useful business conversations.
More than hosting an event
For Supertree, partnerships like this go beyond providing an event venue.
A business ecosystem should create the conditions for meaningful exchange, practical learning and high-quality connections between people who can genuinely help one another move forward.
That is why I Love Failure felt like a natural fit.
Its format encourages professionals to learn from real experience rather than outcomes alone, opening conversations around leadership, entrepreneurship, decision-making, resilience and personal growth.
The September Business Edition was the first time Supertree and I Love Failure co-hosted an event as partners, and the sold-out room set a strong foundation for what comes next.
When the right audience, topic and environment meet
For us, the success of the evening was not simply about attendance.
It showed what can happen when the right business community, relevant content and the right environment come together.
That is also how we approach events at Supertree — whether we are hosting a networking event, workshop, conference, corporate gathering or branded experience.
Want to see how the evening unfolded?
Take a look at our LinkedIn recap of the September Business Edition.
Supertree is proud to support I Love Failure as an Infrastructure Partner, with more initiatives ahead.
And if you missed September, see you at the next Business Edition in November. Book your tickets with -25% with SUPERTREE25ILF promo code.
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